{"id":7907,"date":"2017-10-05T15:24:34","date_gmt":"2017-10-05T22:24:34","guid":{"rendered":"https:\/\/myuctv.tv\/?p=7907"},"modified":"2017-10-05T15:24:34","modified_gmt":"2017-10-05T22:24:34","slug":"the-hacking-of-the-american-mind","status":"publish","type":"post","link":"https:\/\/www.myuctv.tv\/blog\/uctv\/the-hacking-of-the-american-mind\/","title":{"rendered":"The Hacking of the American Mind"},"content":{"rendered":"

\"8232\"<\/a>We first met Dr. Lusting in 2009 when UCTV presented his \u201cSugar: The Bitter Truth\u201d<\/a> lecture. That viral video now has over 7 million YouTube views, and more every day. <\/p>\n

His latest program, \u201cThe Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,\u201d<\/a> coincides with the publishing of his new book of the same title.<\/p>\n

In this half-hour interview, Lustig, a UCSF endocrinologist, explores the reward system in our brains – serotonin, cortisol, and dopamine – chemicals that drive our pleasure-seeking behaviors including overeating, drug use, and that ever-present cell phone. But he goes beyond just neural pathways and brain chemistry to impute the underlying economic machine that creates industries that profit off processed foods full of sugar. <\/p>\n

He recommends a \u201cfour Cs\u201d solution \u2014 connect, contribute, cope, and cook \u2014 urging a slowed-down lifestyle for the sake of our health and happiness. <\/p>\n

In addition to the interview \u201cThe Hacking of the American Mind\u201d<\/a>, you may enjoy these short videos:<\/p>\n

The Difference Between Happiness and Pleasure<\/a>
\nCorporate Responsibility vs. Individual Responsibility<\/a>
\nAre All Calories the Same?<\/a>
\nResponsibility of the Food Industry<\/a>
\nProcessed Food and Pleasure<\/a><\/p>\n

For a deeper dive, watch the video that started it all and other programs with Dr. Robert Lustig:
\nSugar: The Bitter Truth <\/a>
\nThe Skinny on Obesity<\/a>
\nFat Chance: Fructose 2.0 <\/a>\t<\/p>\n","protected":false},"excerpt":{"rendered":"

We first met Dr. Lusting in 2009 when UCTV presented his \u201cSugar: The Bitter Truth\u201d lecture. That viral video now has over 7 million YouTube views, and more every day. His latest program, \u201cThe Hacking of the American Mind: The Science Behind the Corporate Takeover of Our Bodies and Brains,\u201d coincides with the publishing of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[199,22,28,51,2],"tags":[392,393,394,395,396,85,397,398],"_links":{"self":[{"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/posts\/7907"}],"collection":[{"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/comments?post=7907"}],"version-history":[{"count":0,"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/posts\/7907\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/media?parent=7907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/categories?post=7907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.myuctv.tv\/blog\/wp-json\/wp\/v2\/tags?post=7907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}